brand slut — n. A consumer with no loyalty to a particular brand. Example Citations: 5 Brand Sluts: Yeah, we re talkin to you. Trendster and JWT Exec VP Marian Salzman defines brand sluts as consumers who flit from one brand to the next with no sense of… … New words
brand wagon — n. Brand + bandwagon: The current trend towards using branding concepts and techniques in marketing. (Branding means marketing a product or service in such a way as to create a distinctive identity.) Example Citation: Everbody s jumping on the… … New words
name — n. & v. n. 1 a the word by which an individual person, animal, place, or thing is known, spoken of, etc. (mentioned him by name; her name is Joanna). b all who go under one name; a family, clan, or people in terms of its name (the Scottish name) … Useful english dictionary
single-brand store — n. A store that sells only a single brand of merchandise. Also: single brand store. Example Citations: In No Choice, Klein indicates how the promise of a huge array of consumer choice has been betrayed by mergers, franchising and corporate… … New words
passion brand — n. A brand that resonates with consumers and makes them passionate about the brand s products or services. Example Citations: After six months without an agency, Lake Oswego based Flowerbud.com has hired Nerve Inc. to oversee its $ 7.3 million… … New words
ghost brand — n. A once famous brand name that remains on sale but is no longer popular. Example Citation: In that regard, I remembered a clipping I d saved from 1997. ... It starts, Burma Shave, Brylcreem, Pepsodent, Ovaltine, William s Lectric Shave, RC Cola … New words
List of company name etymologies — This is a list of company names with their name origins explained. Some origins are disputed. NOTOC #*20th Century Fox – Film studio; formed in 1935 through the merger of William Fox s Fox Film, and Twentieth Century Pictures. [… … Wikipedia
Movin' (brand) — The green circle MOViN Logo used on most MOViN branded stations. Movin (capitalized as MOViN ) is a brand name used for a variety of rhythmic AC and top 40 radio stations in numerous broadcast markets in the United States. The name is a… … Wikipedia
David Brand — The Right Honourable Sir David Brand KCMG 19th Premier of Western Australia In office 2 April 1959 – 3 March 1971 Preceded by Albert … Wikipedia
brandscape — (BRAND.skayp) n. The brand landscape; the expanse of brands and brand related items (logos, ads, and so on) within a culture or market. Example Citations: Marketing scholars such as John Sherry of Northwestern University in Evanston, Ill. and… … New words
